Target Audience of Your Web Site

Probably the most important decision about your site will deciding what people you want to attract, i.e. your target audience. Your site can't do everything for everybody. You'll have to focus on the people who are most important. Everything about your site should be designed to bring those people to your site and to keep them coming back. As you characterize the visitors to your site, consider the following.

	Age
	Sex
	Religious aspects
	Ethnic backgrounds
	Economic situations
	Computer and modem equipment they will likely have

	Applicable jargon or buzz words that your visitors will likely (or won't) know
	Geographic locations
	Interests and hobbies
	Their needs and reasons for coming to your site.

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