The mainstream media can be effective sources of promotion for your web site, if you play the game by its rules. Make your press releases news worthy, i.e., be sure they convey news that is of general interest. This type of news usually involves the movement of money. Include statistics from reliable sources. People won't be interested in your product unless it will save them money. Design your press releases such that your words create visual images in the minds of people. Plan a series of press releases that tell a story how your company can save them money. Go to prweb.com for tips on writing press releases.
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